Mehdi Mirza
Founder · Engineering
Founded Web Kraftz in 2012. Leads engineering and works directly with every client — from Shopify storefronts to Salesforce and Dynamics programs.
about
A small team that ships commerce,
not handoffs.
Web Kraftz is a Canadian ecommerce and systems agency headquartered in Toronto, with engineering teams in Mumbai and Doha. We design, build, and operate the storefronts, CRMs, and integrations that keep the business moving.
at a glance
est. 2012
shipping since day one
Toronto
HQ · teams in Mumbai & Doha
3
platform partnerships
1 team
no account manager layer
the wider team
One small team.
Six disciplines.
engineering
storefronts · apps · integrations
design
brand · ux · systems
CRM/ERP
salesforce · dynamics 365
AI
agents · copilots · evals
growth
ads · feeds · seo
support
monitoring · care plans
the long way around
Fourteen years of compounding
opinionated work.
2012
Founded in Toronto
Web Kraftz opens as an independent web practice in Toronto, building on WordPress for clients in Canada and beyond.
2012
Microsoft Partner
The Microsoft partnership lands the same year — business systems work sits alongside the web practice from day one.
2017
Shopify practice begins
Storefront builds and long-term support for global brands — pharmaceutical to beauty, a women's hygiene brand, footwear, and more.
2020s
Salesforce Partner
The Salesforce practice ships the CCA member platform — NPSP, WordPress, Thinkific, and Moneris working as one system for 7,200+ practitioners.
2026
Products under the same roof
Glow Coach and Wishpad live in the Shop app; Retenka, ReKonfig, and instasupport in development.
how we work - principles
Four ideas we refuse to compromise on.
01
Engineers, not account managers.
The person you brief is the person writing the code. No layers of project managers translating between you and the build.
02
Ship something real, often.
Frequent drops keep scope honest and feedback tight. Even discovery work ships artifacts on a clock.
03
Boring stack, sharp execution.
We use Hydrogen, Remix, Next, Dynamics, Salesforce, and Shopify well. Novelty is a feature of the problem, not the toolchain.
04
Own the operating model.
After launch we stay on the pager. The team that built it runs it — monthly management from $850, no contract.
leadership
The people
you'll actually meet.
the person you brief is in every kickoff, every escalation, and every weekly review.
where we work
Headquartered in Toronto,
working with clients everywhere.
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