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est. 2012 — build · launch · run

Ecommerce,
end to end.
We ship., scale., integrate., launch., measure.

The ecommerce agency behind 100+ Shopify, WordPress, Microsoft, and Salesforce builds — from DTC storefronts to national association platforms. Based in Toronto, Canada, since 2012.

0+
projects shipped
0
yrs operating
0
platform partnerships

brands we've built and supported

  • STEP ONE FOODS — health foods
  • SIMPLE SHOES — footwear
  • FLORENCE MARINE X — surf & apparel
  • CBD LIVING — wellness
  • ARTEZA — art supplies
  • THE HOME T — apparel
  • GIGI PIP — headwear
  • STAGHEAD DESIGNS — custom jewelry
  • TOYNK — toys & collectibles
  • PERFECT LOCKS — hair extensions
  • LIGHTUP — lighting
  • RIFFE — spearfishing gear
  • HOFT HOME — furniture
  • DEVON WICK — candles & wax melts
  • ROWE CASA ORGANICS — natural personal care
  • TULIO FASHION — fashion
  • TMR CUSTOMS — automotive
  • FITISH — skincare & wellness
  • THC LIVING — cannabis wellness
  • WRITUAL PLANNER — planners & journals
  • AMOURPRINT — personalized wall art
  • ALL IN FAITH — christian sports jewelry
  • THE NEST APPAREL — faith apparel
  • THE BAR 1925 — lifestyle apparel
  • NUPEMALL — fashion & apparel
  • KARMA YOGA — yoga & lifestyle
  • TWO ROADS HAT CO. — headwear
  • Image Beauty — beauty & salon supplies
  • Cove Home — home decor & tabletop

capabilities — 03

Three platforms.
One operating team.

01
Shopify Plus

Custom storefronts, checkout extensions, B2B portals, ERP wiring, peak-season hardening. Shopify Partner.

  • Themes · custom builds
  • Checkout UI ext.
  • Functions
  • Flow + Launchpad
02
Microsoft

Dynamics 365 (F&O, BC, CE), Office 365, Power Platform automations, Azure integrations. Microsoft Partner.

  • Dynamics 365
  • Office 365
  • Power Automate
  • Azure
03
Salesforce

Sales Cloud + Marketing Cloud implementation. Journey orchestration, lead routing, attribution, MCP integrations.

  • Sales Cloud
  • Marketing Cloud
  • Pardot → MCAE
  • Data Cloud

shop minis — top of category

Native experiences inside the
Shop app, ranked at the top.

We design, build, and operate Shop Minis for category leaders — fast, personalized, post-purchase-aware. Glow Coach sits at #1 in Beauty.

Glow Coach
beauty · skincare · routines
#1 in Beauty
Glow Coach landing screen with AI-powered beauty recommendations
Screenshot 1 of 5
  • AI face analysis & celebrity look match
  • Step-by-step makeup tutorials with shop-linked products
  • Occasion-aware looks: everyday, party, wedding, work

A daily skincare coach inside the Shop app. Personalized routines, ingredient checks, restock nudges — built on first-party purchase signals from the merchant's storefront.

Open in Shop app
Wishpad — Gift Finder
gifting · cross-category
Wishpad Gift Finder welcome screen with Match Maker Quiz CTA
Screenshot 1 of 7
  • Smart Matching quiz: personality + occasion + budget
  • AI Gift Curator builds a short list in seconds
  • Match-scored results with save lists and share-to-recipient flow

A guided gift finder that turns "who is it for, what's the occasion, what's the budget" into a curated short list — across categories, with a built-in note + reveal flow for the recipient.

Open in Shop app

ai — production, not demos

AI in production,
doing real work.

We build commerce-native AI: agents, search, copilots, and intelligence layers — wired into your Shopify, ERP, and CRM, evaluated like real software, deployed behind the same SLAs as the rest of your stack.

openai anthropic azure ai bedrock mcp pgvector
01
Storefront intelligence

Grounded answers, smart search, semantic merchandising. Indexed on the merchant's catalog, content, and conversations — never on a public LLM's guesses.

RAG over catalog
Hybrid search
Reranker fine-tunes
02
Customer-facing agents

Support, gifting, configuration, returns — all as evaluated agents with guardrails, tool use, and a human-in-loop escape hatch on every turn.

Tool calling
Guardrail evals
HITL escalation
03
Operator copilots

Shopify ops, ERP postings, marketing journey drafts. Shipped as in-app side-panels that read your data and write back through your existing systems.

MCP servers
Approval workflows
Audit trail
04
Evals, not vibes

Every AI feature ships with offline + online evals, golden sets, regression suites, and a kill-switch. We treat models like any other production dependency.

Golden sets
Online A/B
Drift alerts

industries we serve

From DTC stores to national associations.

4 verticals · same engineering team

01 · featured practice

Associations & non-profits

Member portals, renewals, dues automation, event ticketing, and lifecycle journeys. We run the full member lifecycle on Salesforce + Marketing Cloud, with payment rails wired to Moneris, Stripe or NMI.

Salesforce NPSPMarketing CloudMonerisMember portalsRenewals & rejoins

// signature build

Chiropractic Association of Canada — full member portal, end-to-end.

  • join · renew · rejoin flows
  • dues + event payments via Moneris
  • Salesforce NPSP as member system of record
  • Marketing Cloud lifecycle journeys
  • WordPress ↔ Thinkific ↔ Salesforce learning
7,200+
members
3
portals unified
99.9%
renewal uptime
02
DTC & retail

Shopify Plus storefronts, theme and custom builds, B2B portals, ERP wiring. Apparel, beauty, home, outdoor.

Shopify PlusCustom buildsKlaviyoB2B
03
B2B & industrial

Quote-to-cash, distributor portals, configurators. D365 F&O ↔ Shopify B2B. Long sales cycles handled.

D365 F&OShopify B2BCPQ
04
Travel & hospitality

Booking journeys, loyalty, post-stay lifecycle. Marketing Cloud + Data Cloud for unified guest profiles.

Marketing CloudData CloudLoyalty

case study · featured

chiropractic association of canada · 2025

A national member portal for 7,200+ practitioners, end-to-end on Salesforce.

We built CCA's full member lifecycle — join, renew, rejoin, dues, events — on Salesforce NPSP, with Marketing Cloud journeys and Moneris payments, plus member learning on Thinkific integrated across WordPress and Salesforce. One unified record, three integrated portals, zero spreadsheets.

7,200+
members
3
portals unified
99.9%
renewal uptime
0
spreadsheets
Chiropractium, the CCA member community portal — homepage with member login and join flows

how we work

Discover. Design. Build. Operate.

01wk 1–2
discover

Free consultation + stack audit. Clear scope, fixed quote.

02wk 2–4
design

Engineering-led. Figma + working prototypes from week one.

03wk 4–12
build

Weekly demos. Two-human PR review. Production-ready every increment.

04ongoing
operate

We run it. Pager, peak-hardening, monthly health reviews.

what clients say

Clients who've shipped with us.

Web Kraftz has been a life saver for our business! Their expertise and dedication in creating our ecommerce platform have significantly boosted our online presence. Highly recommend their services!
TW
Tony Wodarck
Florence Marine X
After years of dealing with larger agencies where communication was slow and impersonal, having direct, one-on-one access to someone who cares has been a game changer. Mehdi responds quickly, understands what we're trying to accomplish, and gives me confidence that no matter what challenge we throw his way, he'll find a solution and make it happen. Web Kraftz has become a valuable part of our business and has played an important role in helping us expand into new markets.
TR
Tim Rogers
TMR Customs
Sometimes it feels like technical resources either require a full in-house team, or an expensive and cumbersome retainer with an agency. Web Kraftz has been the best of both worlds. They're available to help at a moments' notice for small questions or quick tweaks, but they're also able to scale up for larger development needs when needed.
CK
Craig Key
Step One Foods
We've worked with Web Kraftz on several customisations for our Shopify store, and every time they've been super responsive and quick to turn things around. What really stands out is how well they understand what we're trying to achieve, often getting it right the first time. Web Kraftz is exactly who I turn to for the jobs that are outside my own skill set. They're great for anything big or small.
SD
Stacy Dale
Tulio

the team

A small senior team,
hands-on from day one.

You talk to the people building your product. We're a small senior team — led by Mehdi Mirza, who stays involved in every project from kickoff to launch.

Portrait of Mehdi Mirza
Mehdi Mirza
Founder · Engineering

partner status

S
Shopify
Partner
M
Microsoft
Partner
SF
Salesforce
Partner

now shipping — public apps

Three apps. One thesis:
compound retention, support, configuration.

After 100+ Shopify builds, we know which problems every store re-solves from scratch. We're shipping them as products — under the Web Kraftz roof, with the same engineering bar.

join waitlist
in development · 2026
01 · retention · loyalty
Retenka
Loyalty that learns.

A retention and loyalty engine for Shopify. Tiered programs, points, referrals, and lifecycle nudges — with an AI that actually reads cohort behavior and rewrites the offer.

Tiers · points · referrals
Cohort-aware AI offers
Klaviyo / Shopify Flow native
retenka.com
in development · 2026
02 · support · intelligence
instasupport
The intelligence layer for modern ecommerce.

Combines AI support, storefront intelligence, and deep integrations into one platform. Support your customers. Understand your store. Grow your business.

AI support agents
Storefront intelligence
Shopify · CRM · ERP integrations
instasupport.com
in development · 2027
03 · product configurator
ReKonfig
The configurator layer for Shopify.

Sell complex, configurable products without custom dev. Visual builders, dependency rules, real-time pricing, and ERP-ready BOMs — wrapped in a checkout that doesn't fall over.

Visual rule builder
Real-time pricing + BOM
D365 / NetSuite handoff
rekonfig.com

questions, answered

FAQ.
Probably yours too.

Don't see yours? Ask us directly — we'll get back to you fast.

  • Project work is quoted as a fixed scope after a free consultation and audit. Ongoing monthly management starts at $850/month — no long-term contract, cancel anytime. No hourly surprise billing.

start a project

Tell us what you're
trying to ship.