Which subscription app do you recommend?

Depends on the catalog and how much flexibility subscribers get. We work with ReCharge and Shopify's native selling plans regularly — we recommend on fit, and we'll show you the trade-offs rather than defaulting to what we know best.

Can you migrate our reviews without losing them?

Yes — moving between platforms like Yotpo and Okendo preserves the content, photos, and ratings. The part that needs care is snippet markup and syndication settings, and we handle those in the same pass.

Our repurchase rate is low. Where do you start?

With the data: which products get rebought, at what interval, and where subscribers cancel. Flows and selling plans then get built around real repurchase windows — not a generic thirty-day reminder.

industries · beauty & cosmetics

Beauty experiences engineered for retention and velocity .

Subscriptions, bundles, reviews, and post-purchase flows for beauty brands — built by a team that operates its own beauty product in the Shop app.

discuss growth priorities view relevant cases

Ecommerce for Beauty & Cosmetics Brandsactive

what we build for beauty

The retention machinery, piece by piece.

Subscriptions & replenishment

Selling plans tuned to actual usage cycles, with skip, swap, and pause flows that keep subscribers instead of trapping them.

Bundles & routines

Routine builders and fixed or mix-and-match bundles, with inventory that stays truthful at the component level.

Reviews & UGC

Okendo or Yotpo set up for photo reviews and Q&A — with review requests timed to when the product has actually been used, not when the box lands.

Post-purchase flows

Klaviyo flows for onboarding, replenishment reminders, and win-back — keyed to product type and repurchase windows rather than one generic delay.

Launch & drop mechanics

Waitlists, back-in-stock alerts, and drop pages that hold up when the announcement email goes out.

Sampling & discovery

Gift-with-purchase and sample logic handled in the cart without a fragile stack of discount apps fighting each other.

proof, not promises

We run a beauty product ourselves.

Glow Coach is our own Shop Mini — an AI skincare companion we designed, built, and operate inside the Shop app, where it reached #1 in Beauty. It's not client work; it's our product. When we advise beauty brands on retention and product experience, it's from operating one — not from a slide deck.

Glow Coach — #1 in Beauty, Shop app
Wishpad — live in the Shop app
designed, built & operated in-house

working with us

Same terms in every industry.

Free consultation

A call and a proper look at your stack before any money moves. No charge, no obligation.

Fixed-quote projects

Builds, integrations, and rescues scoped and quoted before we start. The number holds unless the scope changes.

Monthly management from $850

Ongoing development, monitoring, and support month to month. No long-term contract — cancel anytime.

see managed support

faq

What beauty brands ask us first.

Depends on the catalog and how much flexibility subscribers get. We work with ReCharge and Shopify's native selling plans regularly — we recommend on fit, and we'll show you the trade-offs rather than defaulting to what we know best.

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