journal — notes from the build

Field notes from a team
shipping commerce.

Long-form writing on Shopify Plus, Shop Minis, WordPress, ERP and CRM integration, ads and feeds, and AI in production — from the team that does the work.

featured — latest
4 min read

Where AI actually fits in ecommerce operations in 2026

Agent-ready catalogs, native merchandising, copilots inside the ERP — a practical look at which AI changes actually matter for merchants in 2026.

web kraftz · toronto, canadaread article →
all writing

Latest from the team.

Shipping Shop Minis: what we learned building Glow Coach and Wishpad

We designed, built, and operate two Shop Minis inside the Shop app. Here's what worked, what the platform changed under us, and when a Mini makes sense for a brand.

3 min read →
How to hide a product from your Shopify store search

Four ways to keep a product out of Shopify search results — the seo.hidden metafield, sales channel removal, theme exclusions — and which one fits which situation.

4 min read →
Marking inventory as unavailable in Shopify: when and how

Shopify's inventory states — available, committed, unavailable, on hand — and how to use the unavailable bucket for damaged stock, QC holds, and reserves without breaking your integrations.

3 min read →
The Shopify launch checklist we actually use

The pre-launch checks our team runs on every Shopify store — checkout, shipping, taxes, redirects, analytics, accessibility — updated for 2026, with the launch-day and first-week steps included.

4 min read →
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