journal — notes from the build

Field notes from a team
shipping commerce.

Long-form writing on Shopify Plus, Shop Minis, WordPress, ERP and CRM integration, ads and feeds, and AI in production — from the team that does the work.

featured — latest
10 min read

Is SEO dead? What the data actually says about search in the age of AI answers

Zero-click searches hit 68% in the US this year and AI Overviews cut top-result clicks by more than half. SEO is not dead, but what it is for has changed. Here is the evidence and what to do.

web kraftz · toronto, canadaread article →
Is SEO Dead?
all writing

Latest from the team.

How to check what ChatGPT, Copilot and Perplexity say about your store — and fix it

An hour-long audit you can repeat monthly: the questions to ask, where each assistant gets its answers, the fixes in order of impact, and the reports that now measure it. No tricks.

8 min read →
WooCommerce or Shopify in 2026? The decision guide from an agency that builds both

We build on both, so we have no platform to sell you. How we actually decide between WooCommerce and Shopify in late 2026, and the SEO of moving between them.

9 min read →
An AI agent can now buy from your store. Here is what to actually decide.

Shopify, PayPal and Stripe now let Meta's Muse agent complete purchases. Most of it was already on by default. Here are the four decisions a merchant actually owns.

10 min read →
Four Shopify changes landing this fall — and which ones break a store that ignores them

Script tags freeze October 1 and stop March 1, 2027. Shipping moves to a per-market model from October 1. Taxes now recalculate on address changes. What each one means for a store owner.

4 min read →
ChatGPT ads for ecommerce: what's real after the first months, and who should try it

OpenAI's self-serve Ads Manager is now open in 52 countries including Canada. How ChatGPT ads work (no keywords), what changed since spring, and which stores should spend yet.

4 min read →
Your Shopify catalog is now an AI sales channel. Is it ready?

Since June 2026, AI agents can read Shopify catalogs and build carts by default. Titles, variants, metafields, and policies now decide whether an assistant recommends you — or skips you.

3 min read →
Shipping Shop Minis: what we learned building Glow Coach and Wishpad

We designed, built, and operate two Shop Minis inside the Shop app. Here's what worked, what the platform changed under us, and when a Mini makes sense for a brand.

3 min read →
Where AI actually fits in ecommerce operations in 2026

Agent-ready catalogs, native merchandising, copilots inside the ERP — a practical look at which AI changes actually matter for merchants in 2026.

4 min read →
How to hide products from search on Shopify (without deleting them)

Hide a product, a whole batch, a collection or a page from Shopify search without deleting anything, and what each method does and does not actually hide.

6 min read →
Marking inventory as unavailable in Shopify: when and how

Shopify's inventory states — available, committed, unavailable, on hand — and how to use the unavailable bucket for damaged stock, QC holds, and reserves without breaking your integrations.

3 min read →
Shopify Scripts are gone. Here's what to check before you assume you're fine.

Scripts stopped running on June 30, 2026. Many Plus stores had logic they'd forgotten about. A checklist for finding it — and rebuilding it on Functions.

4 min read →
The Shopify launch checklist we actually use

The pre-launch checks our team runs on every Shopify store — checkout, shipping, taxes, redirects, analytics, accessibility — updated for 2026, with the launch-day and first-week steps included.

4 min read →
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