journal — notes from the build

Field notes from a team
shipping commerce.

Long-form writing on Shopify Plus, Shop Minis, WordPress, ERP and CRM integration, ads and feeds, and AI in production — from the team that does the work.

featured — latest
8 min read

What an association actually needs from Salesforce in 2026 — and what we built for the Chiropractic Association of Canada

Associations aren't charities. NPSP vs Agentforce Nonprofit, the licence rule that excludes most associations, what Dreamforce changed, CASL, and the CCA platform we built.

web kraftz · toronto, canadaread article →
What an association actually needs from Salesforce in 2026 — and what we built for the Chiropractic Association of Canada
all writing

Latest from the team.

Black Friday 2026 is November 27. The Shopify Plus hardening checklist we run in October.

Seven weeks out is the time to harden a Shopify Plus store. Our checklist: apps, checkout Functions, inventory, shipping cut-offs, honest sale prices, AI channels, email, support and rollback.

8 min read →
Business Central + Shopify: what the native connector does now, and where you'll still need us

Microsoft's built-in Shopify connector now covers B2B catalogs, exchanges and tax matching too. What it handles, the December 31 API deadline, and when custom work is still warranted.

6 min read →
Is SEO dead? What the data actually says about search in the age of AI answers

Zero-click searches hit 68% in the US this year and AI Overviews cut top-result clicks by more than half. SEO is not dead, but what it is for has changed. Here is the evidence and what to do.

10 min read →
How to check what ChatGPT, Copilot and Perplexity say about your store — and fix it

An hour-long audit you can repeat monthly: the questions to ask, where each assistant gets its answers, the fixes in order of impact, and the reports that now measure it. No tricks.

8 min read →
WooCommerce or Shopify in 2026? The decision guide from an agency that builds both

We build on both, so we have no platform to sell you. How we actually decide between WooCommerce and Shopify in late 2026, and the SEO of moving between them.

9 min read →
An AI agent can now buy from your store. Here is what to actually decide.

Shopify, PayPal and Stripe now let Meta's Muse agent complete purchases. Most of it was already on by default. Here are the four decisions a merchant actually owns.

10 min read →
Four Shopify changes landing this fall — and which ones break a store that ignores them

Script tags freeze October 1 and stop March 1, 2027. Shipping moves to a per-market model from October 1. Taxes now recalculate on address changes. What each one means for a store owner.

4 min read →
ChatGPT ads for ecommerce: what's real after the first months, and who should try it

OpenAI's self-serve Ads Manager is now open in 52 countries including Canada. How ChatGPT ads work (no keywords), what changed since spring, and which stores should spend yet.

4 min read →
Your Shopify catalog is now an AI sales channel. Is it ready?

Since June 2026, AI agents can read Shopify catalogs and build carts by default. Titles, variants, metafields, and policies now decide whether an assistant recommends you — or skips you.

3 min read →
Shipping Shop Minis: what we learned building Glow Coach and Wishpad

We designed, built, and operate two Shop Minis inside the Shop app. Here's what worked, what the platform changed under us, and when a Mini makes sense for a brand.

3 min read →
Where AI actually fits in ecommerce operations in 2026

Agent-ready catalogs, native merchandising, copilots inside the ERP — a practical look at which AI changes actually matter for merchants in 2026.

4 min read →
How to hide products from search on Shopify (without deleting them)

Hide a product, a whole batch, a collection or a page from Shopify search without deleting anything, and what each method does and does not actually hide.

6 min read →
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