Will you tell us to buy instead of build?

Yes, often. If an existing app covers 90% of the workflow, buy it. Custom is for the part of your process that's actually yours.

You do. It lives in your repositories, with documentation and CI in place, and you can walk away with it at any point.

What happens after launch?

Your team can take it over — that's what the docs are for — or we run it on monthly management from $850/month. No contract either way.

Can you take over an app another team built?

Yes. We audit first — dependencies, security posture, data model — and give you a written picture of what you own before we quote changes.

custom apps

Purpose-built apps for teams with specific workflows.

Portals, internal tools, configurators, and custom Shopify app development — built on React, Next.js, Node, and Postgres by a team that also ships products of its own.

discuss your app see delivery approach

internal app suiteweekly release cadence

Custom app types we build: customer portals, internal tools, product configurators, and Shopify apps on React, Next.js, Node.js, and Postgres

what we build

Custom software where your process is a competitive advantage.

Customer portals

Account areas, B2B ordering, reorders, invoices, and approvals — reading from your commerce and ERP data instead of floating beside it.

Internal tools

Dashboards and admin panels for the workflows currently living in shared spreadsheets: purchasing, returns processing, content operations.

B2B configurators

Configurators with real constraint logic — compatible options, price breaks, quote generation — not a chain of dropdowns pretending to be one.

Custom storefront features

The features a theme can't express: bundle builders, booking flows, calculators, metafield-driven PDP logic that changes by market.

Shopify apps

Private apps for one store's workflow; public apps for the App Store, with OAuth, webhooks, the Billing API, and the review process handled.

APIs & background jobs

The unglamorous middle: REST and GraphQL APIs, queues, scheduled jobs, and webhook handlers with retries and idempotency keys.

receipts

We ship our own products.

The same team that builds client apps builds ours. Nothing keeps estimates honest like maintaining your own production software.

retention & loyaltyin development · 2026

Retenka

Retention and loyalty tooling for commerce teams.

ai supportin development · 2026

instasupport

AI-assisted support with human handoff built in.

product configuratorin development · 2027

ReKonfig

A configurator built around real constraint logic.

already live

Glow Coach

Beauty routines, shipped as a Shop Mini.

live · shop app

Wishpad

Gift finding, shipped as a Shop Mini.

live · shop app

architecture

Technology choices made for longevity, not novelty.

Frontend

React, Next.js, TypeScript. Server components where they pay for themselves, and a component system your next developer can read.

Backend

Node, Postgres, and Payload when content is involved. Boring choices on purpose — you'll still be able to hire for them in ten years.

Delivery

Small team, weekly releases, two-human PR review, staging that matches production. Progress ships; it doesn't sit in a status deck.

engagement

Buy where you can. Build where it counts.

Free consultation

Bring the workflow. We'll tell you if an off-the-shelf app covers it — buying is often the right answer, and it's a shorter meeting.

Fixed-quote builds

Scoped and quoted before a line of code. Change requests get priced, not absorbed into a drifting invoice.

Run it from $850/month

Dependencies, monitoring, small features, and fixes on a monthly plan after launch. No long-term contract.

see managed support

faq

Asked before most builds.

Yes, often. If an existing app covers 90% of the workflow, buy it. Custom is for the part of your process that's actually yours.

// related

next step

Ready to replace spreadsheet-heavy workflows?

scope the build